Gold jewellery gets costlier as prices surge 54%; shoppers turn to Rs 10,000-Rs 1 lakh diamond pieces, as jewellers use 18-carat, 14-carat and 9-carat gold to make it more accessible
Jewellers are also turning to 18-carat, 14-carat and 9-carat gold. Gold prices have risen sharply from levels seen in last year’s festive season. The sharp hike in gold prices is prompting jewellery buyers to consider diamonds as an alternative, with retailers projecting a 15-20% increase in diamond jewellery sales this festive season.Retailers said the Navratri…
